Let’s think about the leadership of Steve Jobs.
Almost a decade after his death, Jobs remains one of last century’s most interesting and influential business leaders and probably in the entire history.
I asked my daily newsletter readers recently to tell stories of the best and worst managers ever had. A reader called Philippe Bouissou had an incredible experience to share: working for Job in the late 1990s on a major project.
Bouissou told me it was “very hard,” when we talked later. “Steve has two sides, like Napoleon. On the one hand he is a brilliant genius, a genuine mistake. And on the other hand his carelessness, disregard towards men, disrespect and tyranny were all real.” Here’s the sense as well as what life is like in employment and how Bouissou firsthand learned the special inspiration and motivation that Employment has provided to its workers.
Bouissou started Apple in 1995 as Jobs was in exile, working on NEXT, and “A brilliant genius and a real misplace.” He was early advocate of e-commerce as he tells the tale and wanted Apple to seek to directly market its goods to the consumers.
The idea came as he put it on the leadership of Apple. (If fair, it was in early days on the Internet for customers, where people were difficult to imagine a credit card number being posted online.) But Apple then purchased NEXT, and when Jobs became the CEO, he took up the idea enthusiastically. Bouissou therefore got his leading crash, Steve Jobs-style course.
He benefited from the experience, this is what he said:
1. Concentrate on one or two things unstoppably, to succeed.
If you don’t read any more, it was crucial for him always to concentrate on the right priorities to know the most important thing from jobs about leaders.
“Think what really matters the most… I think I have seen Steve in anyone, and he has a really deep and obsessive focus.” Working on his eCommerce Project, Bouissou said that his main concentration was on our user interface and flow, all fresh and completely untried. The first lesson was like, don’t just concentrate on the subject but on the focus,” he said. “Think what’s really most important.
2. Go to the person that can adjust.
Technically, Bouissou had a manager between himself and Jobs, but he said that Jobs seemed not to be worried about the organisation. He will regularly go to the bureaucracy.
“Steve [was] the way he handles people [was] heading over the manager, going directly to you,” said Bouissou. “So I had a number of interactions about the design of the online store, the user interface, the front end and navigation. He was very involved and very picky and very on top of things.” I’m reminded her of a similar story I wrote last year, from when Jobs decided at the last minute in 2007 that he wanted real glass, not a plastic screen, on the iPhone. He did so by skipping over all the specialists in production and supplies and going to Gorilla Glass ‘ CEOs directly.
3. Refine, sophisticate and refine.
Since researching jobs a bit, Bouissou almost began to sound like him as the interview went on. It was really interesting.
This became most evident when he spoke of repetition and refinement, so that you can recognize the two main things you want to work on. You do this, by checking major things on the basis of his time with Work, and then removing those bits that seem unimportant.
“It’s difficult to simplify,” he said. “To peel something down, to its most basic and eloquent form of expression—and to its reality, I think many, many iterations are required”
4. Not only make products. Don’t make products.
Instead,’ make fun.’ That’s my favorite perspective. It is the main justification to concentrate and reflect on all of this. It should refer to almost every company in theoretical terms.
“I have come from working with Steve; it’s not something I’ve ever heard him say,” Bouissou said. “I have been doing that.”But what is the difference if you think about it?
A popular man’s Ecommerce project was a success, but Bouissou said I was paying a heavy price for working for jobs.
His wife told him too early, “Either you stay married to me, or you marry Steve. He had moved on by 1998 but he was talking about the past. “I will not go on like this.”
After Jobs passed away in 2011 he said that he was going to Palo Alto’s former CEO’s home, where he marveled at “hundreds of artifacts and designs and apples and poems and pieces.”
“He’s been an excellent man,” said Bouissou. “It was an excellent man. Nobody like him never met me.”